Any permanent or temporary structure, device, letter, word, model, sculpture or replica, banner, balloon, pennant, insignia, flag, or such device which is used for advertising purposes or to inform the public. (Note: See
Article XVIII: Sign Regulations for detailed definitions.)
Any permanent or temporary billboard, sign, display, light, figure, painting, drawing, poster, object or device, whether fixed or movable, which advertises, promotes or calls attention to any business, article, substance, idea or any thing or concept, including both the supporting structure and informative contents thereof; provided that each sign face or message shall be considered a separate sign for purposes of permit and renewal applications, fees and permit numbers.